Helping local merchants, both emerging and established, promote their business to new demographics and the general metro Vancouver community through social media and community involvement. Part of this is done through free-of-charge social media support for merchants who are in need of assistance.

We are fundraising for those who are underprivileged, that is, largely focused on the ethnic Chinese community. We will be hosting food drives, clothing drives, money-generating fundraisers, etc.

Destigmatizing the area through education mostly done through schools along the lower mainland as well as workshops throughout the years. We want to bring the future generation into Chinatown.